Search visibility, connected to everything your brand does.
I help B2B companies grow through Google and AI search by connecting SEO and GEO with brand, content, video, social and PR, so every channel makes the others stronger. Strategy, audits and fractional leadership, not another agency retainer.
- Brand
- Content
- Video
- Social
- Digital PR
- Website
- Paid ads
- Analytics
Strategy work for teams at
- OANDA
- Speechmatics
- Opera GX
- Vivaldi Group
- InTechHouse
- Surfer SEO
- Reckitt
- Semrush
SEO doesn’t work alone. Neither should your strategy.
Search visibility is the result of everything your brand does. I plan SEO and GEO together with your other channels, so each one strengthens the others instead of competing for budget.
These are the linkages of my Organic Value Chain method →-
Brand
Feeds searchBranded demand and a clear entity that Google and AI models recognise.
Search gives backHow buyers actually describe your category.
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Content
Feeds searchTopical authority and pages worth ranking and citing.
Search gives backDemand data on what to publish next.
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Video
Feeds searchYouTube rankings, video results and transcripts AI can quote.
Search gives backQuestions and keywords to build scripts around.
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Social
Feeds searchConversations on LinkedIn, Reddit and communities that AI models draw on.
Search gives backProven topics worth amplifying.
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Digital PR
Feeds searchAuthoritative mentions and links that drive rankings and citations.
Search gives backData-led story angles journalists pick up.
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Website & tech
Feeds searchA fast, crawlable, structured site both Google and AI can read.
Search gives backPriorities tied to your revenue pages.
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Paid ads
Feeds searchQuery and conversion data from real buyers.
Search gives backOrganic coverage that cuts wasted spend.
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Analytics
Feeds searchProof of what drives pipeline, not just traffic.
Search gives backOne view of visibility across Google and AI.
Five ways to work together
Each engagement ends with a prioritised plan your team can act on. I lead the strategy; your team or partners execute.
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Search Performance Audit
One prioritised review of technical health, content, competitors and AI visibility, built backwards from lost traffic and revenue.
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AI Visibility Strategy (GEO)
Measure what ChatGPT, Perplexity and Gemini say about you, trace it to the sources they cite, and shift it.
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Organic Growth Strategy
What organic search is worth to your business, how it competes for budget with paid, and where to invest over the next 12 months.
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Content Strategy
What to build next quarter, what to update and what to cut, so every piece earns rankings, pipeline or AI citations.
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Strategic SEO Advisory
A fractional head of SEO: strategy ownership, priorities, specs and review, and reporting in business terms.
- All services →
Strategy that shows up in the numbers
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Opera GX
Consumer techSEO built from scratch as a new acquisition channel for a global gaming browser, working with product, brand and YouTube.
12 months · Ahrefs data Read case study : Opera GX+2,000 keywords in the top 380K visibility growth140 new SEO pages -
Speechmatics
B2B SaaS · AIFull-funnel B2B SEO strategy for speech-to-text, voice agents and text-to-speech.
3 months · Ahrefs data Read case study : Speechmatics4× ChatGPT referrals+50% organic visibility+92% top-10 keywords -
Vivaldi Group
ConsultancySEO and GEO foundation to position a global strategy consultancy in Google and AI search.
12 months · Ahrefs data Read case study : Vivaldi Group+400% keywords in the top 3+140% organic visibility+100% LLM referrals
From first message to a plan your team can run
A clear process with a defined output at every step, so you always know what you’re paying for and what happens next.
- 1 business day
Step 1: Get in touch
Send a short note about your goals, market and what you’ve tried so far. I reply within one business day, and if it’s a fit we set up a free 30-minute call.
You get A recommended starting point and, after the call, a scoped proposal - 2–4 weeks
Step 2: Diagnostic
I measure where you stand in Google and in AI answers against the competitors that matter, and find what’s holding you back.
You get Benchmark, findings report and a walkthrough session - 1 week
Step 3: Roadmap
Findings become a prioritised plan: what to do, in what order, who owns it and what impact to expect.
You get A 90-day roadmap your team can start on Monday - Ongoing · optional
Step 4: Steering
Your team or partners execute. I review the work, adjust priorities as results come in and report to leadership.
You get Monthly progress review and re-prioritised backlog
- You work with me directly No account managers, no juniors. The person you talk to does the work.
- Clear scope up front Every project has a defined output and timeline before we start.
- Your team stays in charge I build your team’s capability instead of making you dependent on an agency.
- Measured by business impact Rankings matter less than leads, pipeline and how AI describes you.
Bart Barcik, SEO & GEO consultant
I help global and enterprise brands turn search into a reliable growth channel. With 8+ years in SEO, I’ve owned global search strategy in-house at OANDA and advised companies such as Opera GX, Speechmatics and Vivaldi Group as an independent consultant.
Clients bring me in when SEO needs to scale across markets, when there is no clear strategy or ownership, or when teams are busy executing without direction. I define the strategy, build the roadmap and work alongside development, content and brand teams to deliver it, reporting progress to leadership.
More about me →What partners say
Bartek is a top-tier SEO expert. His deep dive into Surfer helped our team overcome a major bottleneck and significantly improved our rankings. Professional, sharp, and always ready to help; he’s a fantastic partner for any digital project.
For anyone looking for a dependable and insightful SEO consultant, I’d recommend Bart without hesitation.
I had the privilege of collaborating with Bartlomiej when he worked with our Organic Search team as a freelance SEO Fact Checker. His role was pivotal in ensuring our articles were factually accurate, and he delivered on this consistently. I want to highlight Bart’s deep SEO knowledge, as well as proactive approach, and seamless communication. He always respected deadlines and even brought fresh ideas to the table. In fact, our team will be more than happy to work with him on future projects.
Questions, answered
How is GEO different from SEO?
SEO gets your pages ranked in Google. GEO (generative engine optimisation) gets your brand cited and recommended in AI answers from ChatGPT, Perplexity, Gemini and Google’s AI Overviews. They share foundations, but GEO adds work on how models understand and describe your brand.
Do you also do the execution?
I lead the strategy and steer execution. Your in-house team or existing partners do the hands-on work, and I can recommend specialists where you need them.
What does an engagement cost?
Diagnostics and audits are fixed-fee projects, and ongoing work runs as a monthly programme. Scope and price are agreed after a short conversation; get in touch and I’ll send a scoped quote.
Do you work with our brand, content and social teams?
Yes, that’s a big part of the job. I align those teams around search: briefing content and video, giving PR data-led angles, and making sure brand and social support how you show up in Google and AI answers.
What kind of companies do you work with?
B2B companies with an existing site and team, typically in tech, SaaS, fintech and professional services, selling into the US, UK and Europe.
Let’s make search work with the rest of your marketing.
Tell me a bit about your company and what you need. I reply within one business day.
- A clear view of where you stand
- The one or two things to fix first
- No obligation to continue