Bart Barcik SEO & GEO Consultant
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Search Performance Audit: an SEO audit built around revenue

A Search Performance Audit is a single, prioritised review of your technical health, content, competitors and AI visibility, built backwards from what is costing you traffic and revenue.

Get in touch What you get
The problem

Three hundred issues. No opinion on which ten matter.

Most audits are crawl reports with a logo on them. They hand your team a longer backlog and leave the hard part, deciding what matters, to you. This one is built backwards: it starts from what is costing you traffic and revenue, then works down to the technical evidence.

Signs you need this

  • Organic traffic is flat or falling and nobody can say exactly why.
  • Your last audit is still sitting in a backlog, mostly unshipped.
  • A migration, redesign or replatform is coming and you want a clean baseline first.
The approach

Built backwards, from lost value to evidence

Every finding is framed as a business consequence with an owner and an effort estimate, so your team can start executing the day after the readout.

Where this sits in the Organic Value Chain

The audit mainly strengthens Build (architecture and content), Retrieval (crawling, indexing, AI access) and Technology (platform, CMS, rendering). It also scores the other six links, so you see the whole chain.

How the method works →
  • Infrastructure
  • Capability
  • Technology
  • Sourcing
  • Research
  • Build
  • Retrieval
  • Conversion
  • Defence
  • ROI

Dark: main focus

What you get

One audit, one prioritised plan

  1. Full technical and content audit

    Based on crawl data, Search Console and competitive intelligence.

  2. AI visibility snapshot

    AI crawler access and a first read of how assistants describe your brand.

  3. Prioritised fix list

    Split into quick wins and strategic projects, each with an owner and effort estimate.

  4. Handover session

    A working session with your team, so execution starts the next day.

Also available as a high-stakes variant for migrations, replatforms and due diligence before an acquisition.

How it works

  1. 01 · Week 1

    Access and scoping

    Search Console, analytics and crawl access; agree the business questions.

  2. 02 · Weeks 1–2

    Data collection

    Crawl, logs where available, content and competitor data.

  3. 03 · Weeks 2–3

    Analysis

    Findings traced to lost traffic and revenue, then prioritised.

  4. 04 · Week 4

    Readout and handover

    Working session and the prioritised plan.

A good fit if

You suspect you are leaving organic traffic on the table and want a definitive, prioritised answer rather than a longer backlog.

Probably not yet if

Your site is very new or small. Most audit value comes from sites with real traffic data.

Related work · Healthcare

National Medical Center: from local clinic to national visibility

A full audit and a structured SEO process took a local clinic’s site to national visibility.

Read the case study →
  • +200%organic visibility
  • +400%keywords in the top 3
  • 22 ptlower branded traffic share

2 years · Ahrefs data

FAQs

Questions, answered

How is this different from a standard SEO audit?

It starts from business impact, not from a crawler’s issue list, and every finding has an owner and an effort estimate.

Does it cover AI search?

Yes. Every audit includes an AI visibility snapshot: crawler access and how AI assistants describe you today.

Do you implement the fixes?

No. Your team or agency implements; I specify, prioritise and can review the work afterwards.

What access do you need?

Search Console and analytics access, plus a crawl of the site. Server logs help but aren’t required.

Other ways to work together

All services →
Contact

Want a definitive answer instead of a longer backlog?

Send a short note about your site and goals. I reply within one business day.

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