AI Visibility Strategy: GEO consulting for B2B brands
AI Visibility Strategy is a generative engine optimisation (GEO) programme that measures what ChatGPT, Perplexity and Gemini tell your buyers about you, traces it to the sources they trust, and builds the plan to become the brand they recommend.
The shortlist is now written by a model.
Your customers are asking ChatGPT, Perplexity and Gemini which vendor to choose. The answers those models give are measurable, and they are influenceable. Most brands have no idea what is being said about them.
Signs you need this
- Competitors show up in AI answers for your category, and you don’t.
- Nobody in the team can say what AI assistants say about your brand.
- Rankings look fine, but buyers arrive already convinced by someone else.
Measure first: the Share of Model analysis
A controlled set of commercial prompts, run across the major AI assistants and scored the same way every time. Then each answer is traced back to the sources the models cite.
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Presence
How often your brand appears for the prompts that matter.
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Position
Whether you’re the first recommendation or a footnote.
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Sentiment
What the models actually say about you, and where it’s wrong.
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Sources
Which pages and publishers drive the answers, yours and competitors’.
Where this sits in the Organic Value Chain
This programme mainly strengthens Retrieval (getting cited), Conversion (being recommended) and Sourcing (the third-party sources AI engines trust). The monthly programme adds Defence: correcting what AI gets wrong.
How the method works →- Infrastructure
- Capability
- Technology
- Sourcing
- Research
- Build
- Retrieval
- Conversion
- Defence
- ROI
Dark: main focus · Dashed: monthly programme
Four deliverables, one plan
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Share of Model baseline
Your visibility across ChatGPT, Perplexity, Gemini and Google AI Overviews, scored on 45 commercial prompts.
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Citation source analysis
Which pages and publishers drive your AI presence, and which ones drive your competitors’.
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Competitor benchmark
How often, where and how favourably you appear against the brands you actually lose deals to.
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Prioritised action plan
What to change across content, PR and structured data, in order of impact.
How it works
- 01 · Week 1
Prompt set
Built with you from real buyer questions: category, comparison, problem and brand prompts.
- 02 · Weeks 1–3
Collection and scoring
Repeated runs across engines, scored for presence, position and sentiment.
- 03 · Week 3
Source tracing
Every answer traced to the pages and publishers the models rely on.
- 04 · Week 4
Readout and plan
A working session with your team and a prioritised plan they can start on.
A good fit if
You sell in a category where buyers research through AI assistants: SaaS, fintech, professional services. If your competitors show up in AI answers and you don’t, this is the engagement that explains why.
Probably not yet if
Your site has basic technical or indexing problems. AI visibility builds on SEO fundamentals, so a Search Performance Audit is the better first step.
AI Speech Technology Platform: SEO built for retrieval
A technical AI product that struggled to turn its capabilities into search visibility. Full-funnel content, rebuilt commercial pages and a cleaner URL structure.
Read the case study →- 4×ChatGPT referrals
- +50%organic visibility
- +92%top-10 keywords
3 months · Ahrefs data
Questions, answered
What’s the difference between SEO and GEO?
SEO gets your pages ranked. GEO gets your brand cited and recommended in AI-generated answers. GEO builds on SEO fundamentals; it doesn’t replace them.
Which AI engines do you track?
ChatGPT, Perplexity, Gemini and Google AI Overviews as standard. Others can be added if your buyers use them.
How long until results?
The baseline gives you a clear picture in about four weeks. Movement in citations typically shows within one to three months of shipping changes, depending on how often engines refresh their sources.
Can you guarantee AI recommendations?
No one honestly can. What I guarantee is reliable measurement, a clear plan, and reporting that shows whether it’s working.
Other ways to work together
All services →- 01 · Start here Search Performance Audit One prioritised review of technical health, content, competitors and AI visibility, built backwards from lost traffic and revenue.
- 03 Organic Growth Strategy What organic search is worth to your business, how it competes for budget with paid, and where to invest over the next 12 months.
- 04 Content Strategy What to build next quarter, what to update and what to cut, so every piece earns rankings, pipeline or AI citations.
- 05 Strategic SEO Advisory A fractional head of SEO: strategy ownership, priorities, specs and review, and reporting in business terms.
Find out what AI says about you.
Send a short note with your category and main competitors. I reply within one business day.